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MARKETING
MARKETING-OBJ
1-10: AACBAAADAC
11-20: DACBABDBAC
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31-40: ACDCDDDCBB
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NUMBER ONE
1a)
(Pick any 5)
i. Responsibility for Sales and Promotions
ii. Managing the inventory
iii. Breaking the bulk
iv. Warehousing
v. Transportation
vi. Arranging credit and Financing
vii. Bearing risk of small operations
1b)
i) Cost: Cost is a major factor in choosing a distribution channel. The producer must consider the cost of the channel, including the cost of transportation, storage, and any other associated costs.
ii). Reach: The producer must consider the reach of the distribution channel. The producer must determine how far the channel can reach, and if it can reach the target market.
iii) Speed: The producer must consider the speed of the distribution channel. The producer must determine if the channel can deliver the product quickly and efficiently to the target market.
iv) Control: The producer must consider the control of the distribution channel. The producer must determine if they have control over the channel and can manage it effectively.
v)Quality: The producer must consider the quality of the distribution channel. The producer must determine if the channel can provide a high-quality product to the target market.
(3a)
(i) Access to new customers and markets
(ii). Diversifying its business to reduce risk
(iii). Taking advantage of new opportunities in South Africa
(iv). Increasing profitability through economies of scale.
(3b)
(i) exporting
(ii) franchising
(iii) joint venture
(iv) wholly owned subsidiary
(i). Exporting: This mode of entry is suitable for JK Ltd. as it requires low investment and allows the company to test the market with minimal risk. The main disadvantage is that it may be difficult to maintain quality control.
(ii) Franchising: This mode of entry allows JK Ltd. to expand quickly and takes advantage of an already established business with knowledge of the South African market. However, it may be difficult to maintain control over the franchisee.
(iii). Joint Venture: This mode of entry allows JK Ltd. to share the risks and expenses of entering the South African market with a local company. However, JK Ltd. may lose some control over the operations of the joint venture company.
(iv) Wholly owned subsidiary: This mode of entry gives JK Ltd. complete control over its operations in South Africa. However, it requires significant investment and may take longer to establish a presence in the market.
(2b)
(i) Cultural Factor.
(ii) Social Factor.
(iii) Personal Factor.
(iv) Psychological Factor.
{EXPLANATIONS🌎}
(i) Cultural Factor: Culture conveys values, ideals and attitudes that help individuals communicate with each other and evaluate situations. Cultural factors comprises set of values and ideologies of a particular community or group of individuals. Cultural factors have a significant effect on an individual’s buying decision.
(ii) Social Factor: A consumers behavior also is influenced by social factors such as the groups, family and roles and status.
(a) Group: Two or more people who interact to accomplish individual or mutual goals.
(b) Family: Family members can strongly influence buyers behavior.
(c) Roles and Status: A person belongs to many groups, family, clubs, organizations.
(iii) Personal Factor: Consumer behavior deals with why and why not an individual purchases particular products and services. Personal factors play an important role in affecting consumers buying behavior through; Occupation, Age and Life Cycle Stage, Economic situation and personality.
(iv) Psychological Factor: It includes these factors Motivation, Perception, Learning, Beliefs and Attitudes.
(a) Learning: Changes in an individuals behavior arising from experience.
(b) Perception l: The process by which people select, organize and interpret information to form a meaningful picture to the world.
(6a)
-[PICK 5]-
(i). Cost of production and distribution
(ii). Competitor prices and market share
(iii). Customer demand and behavior
(iv). Product quality and differentiation
(v) Legal and ethical constraints
(vi). Brand image and reputation
(vii) Pricing objectives and strategy
(6b)
(i). Television offers a wider reach and audience compared to electronic billboards, allowing advertisers to target a broader demographic.
(ii). Television allows for more creative and engaging advertising, using techniques such as storytelling and visual effects to capture viewers’ attention.
(iii) Television offers the ability to schedule ads during popular shows and events, reaching a large number of viewers at once.
(iv). Television ads can be measured and evaluated through ratings, allowing advertisers to understand the effectiveness of their campaigns.
(v). Television provides a trusted and authoritative platform, which can lend credibility to the advertiser’s message.
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